Articles by Susie Ellis

Nap Spa, Sleep Spa, Yelo Spa: Napping in New York City – $24 for 40 minutes by Susie Ellis Ever since SpaFinder and Yelo were mentioned in the same New York Times article, I have been wanting to give Yelo – the nap spa – a try. Late last year when we came out with […]

Pure Food and Wine Satisfies the Well Traveled Spa Professionalby Susie Ellis Where do you take a group of spa professionals (from Hong Kong, Bangkok, Sweden, Canada, and from various cities around the U.S.) to dinner? These men and women travel the world several times a year to visit great spas, so my husband and […]

Eco-Coach. Good Idea for Businesses, Spas, and SpaFinder!by Susie Ellis Eco-Coach. I love that name! At the end of this week, four members of the Spa Finder staff met with Anca Novacovici (pictured) and Alexandra Marchosky, the proprietors of a company called Eco-Coach. I was introduced to them by Alex von Bidder who is co-owner […]

This article in the NY Times yesterday introduced more information about the spa lifestyle community concept that I am so fond of. Although they quoted me as saying “there is nothing like it” that wasn’t exactly what I said, because indeed there are other great wellness living concepts (like Canyon Ranch Living, Miraval Living, Cliffs […]

“Silent Havens for Holistic Solutions” – The Perfect Description for Sacred Spas Created by Christina Ongby Susie Ellis I can only imagine how long it must have taken to come up with this spot-on perfect tag line: “Silent Havens for Holistic Solutions.” The other evening Peter and I attended a cocktail reception given at Donna […]

Creative Ideas to Re Energizer a Day Spa: Budget Massages, Express Massages, Yoga & Spa, Medical & Spa, etc.by Susie Ellis OK…one last blog about the recent research data and then on to more fun things…like meeting Chrisina Ong last night at a cocktail party at Donna Karan’s….but first: Let’s take one last look at […]

The destination spa, day spa, resort spa, medical spa and spa lifestyle real estate categories. Where they fall on the S-Curve.by Susie EllisOK, let’s talk about where we think the spa industry falls along the S-Curve. (see previous post for a graph) To start with, let’s look at some of the different spa segments individually. […]

Is the U.S. Spa Industry Emerging, Growing, Maturing or Declining? Let’s Look at Day Spas, Resort Spas, Medical Spas, and more.By Susie Ellis The S-Curve was one concept I learned in graduate business school that has been a helpful tool since I was a student. There are lots of ways S-Curves have been explained and […]

The Spa Industry is More than just Revenues from Spas as Defined by the International Spa Association (ISPA)bySusie Ellis Box office revenues are not the entire movie industry.Cruise ship spa revenues are not the entire cruise industry.Spa revenues are not the entire spa industry. I am at the Telluride Film Festival this weekend. In addition […]

Defining Spa Differently Causes Fluctuations in Revenue Numbers: ISPA Studies Show Re-Weighted Figures. By Susie Ellis As noted from my previous blog, the first issue I would like to address, which will help all of us understand data in our spa industry more clearly, is the need for everyone to be aware of the parameters […]

This is an important topic, one that I have decided to tackle in small bits rather than in one large blog post. As many people know, ISPA had their media event in New York about three weeks ago and gave some preliminary results from their two upcoming research reports – one regarding the domestic spa […]

Spa Blog Results in Matrimonyby Susie Ellis This put a smile on my face. I received a happy email a few weeks ago from Anthony Lawrence who is the group director of marketing for Jumeirah. He credited my blog for having introduced him to his future wife. I was puzzled but went back through all […]

Qua Baths & Spa: a Las Vegas Day Spa or Stay Spa at Caeser’s Palace Featuring Unique Spa Treatmentsby Susie Ellis From the Qua Baths & Spa menu at Caesar’s Palace: Bath Liqueur, Sleep Health, Hypnosis for Wellness, Raindrop Therapy (registered), Morning Dew, Banana Leaf Body Wrap (with incense), Dilo Wrap (oil from Fiji), Volcanic […]

Sallie and I are in Las Vegas at Virtuoso’s Travel Mart where approximately 1,500 of Virtuoso’s top travel agents and 1,500 of their top resort and hotel property representatives meet yearly. It’s a time for agents to become more familiar with the products they book (cruises, properties, spas, etc.) and for strategic alliances to strengthen. […]

New York Spa Media Event: ISPA Presents their Latest Research – Caution AdvisedBy Susie Ellis The International Spa Association (ISPA) presented some of their new research data during their annual New York press event last week. Highlights were included from their soon-to-be-released 2007 Spa Industry Study as well as some data from their inaugural research […]

As promised here are my thoughts regarding the presentations by the various vendors at the ISPA media event. Tomorrow I will talk about the research that was presented. 25 spas had booths each showcasing something special. I think that 25 might be a tad too many as I wasn’t able to get around to see […]

Each summer ISPA has a media event in New York where 25 spas exhibit “what’s new” for the press and traditionally Spa Finder hosts a cocktail party the evening before for all the participants. The theme of our cocktail party this year was “Meet the Editors” and all attendees had a chance to meet with […]

Bikers Really Like Their Massages as Witnessed at the 2007 Sturgis Biker Rally My last day in Sturgis for the big motorcycle rally I thought I would check in with hubby and our travel companions Cassandra and Kevin (who are also our partners in SpaFinder Europe) regarding observations about our experiences and in particular what […]

I am writing this email sitting on the back of my husband’s motorcycle here in Sturgis, South Dakota. It is one of the concessions I make in the interest of having a good marriage. This year he is riding a Boss Hoss with some kind of a NASCAR engine. Why anyone needs a huge engine […]

Sleep Well, Siesta Time. That was the name of the class on the Rancho La Puerta schedule at 2:00pm on Monday and Tuesday. I was so glad to see it, since the issue of healthy sleep was one of the top trends we predicted for 2007. But what I liked about this class in particular […]