The basics: Collagen is produced by the skin and gives it elasticity and firmness, which is lessened as we age (hence wrinkles, crows feet, lines around the lips, you get the idea). So, because collagen is naturally produced by our skin, what a collagen facial does is help stimulate the production, using a special collagen protein serum. Collagen facials are said to leave the skin looking plumper and revitalized. It also helps with anti-aging efforts because dead skin cells are sloughed away. I learned a very interesting fact about exfoliation…more on that in a minute. Collagen facials are especially popular (especially in Tinseltown) before a special event. Typically, this is a pricier spa beauty treatment than say a spa’s signature facial.